Wednesday, 31 October 2007
Prepaid Valet - a new Telecentre business model
Prepaid valet is an equivalent to the prepaid mobile card model in telecentre eco-system. In the pre-paid card model, customer has to load an amount of money into a designated account in advance. Then variety of services will be bought to match the money value. When money depletes, the account will be toped up by the customer.
Prepaid Valet is the latest enterprise model introduced by Drishtee to their 1650 telecentre operators. Valet is a fixed amount of money (about 4000Rs) to be set aside by each telecentre. Drishtee offer pool of services / products to the teleceneter to match the value. Telecentre has to top-up the money when the amount depletes.
The services offered though this model includes insurance packages, education programs, mobile phone recharging, mobile phone selling, emergency light selling etc.
Though they introduced this model only about 10 months ago, already 1300 telecentres subscribe to the model. Drishtee support the telecentre operator to find money for prepaid valet by arranging bank loans, micro-finance etc. Furthermore, a centrally managed MIS (management Information System) monitors the operation of each telecentre vaulet. A call centre runs as a help desk to provide assistance for the telecentre operators, who need extra assistance for valet operation.
Average value of valet range between 3000 – 4000 Rs, but depending on the transaction volume, value can fluctuate.
This model provides a better financial leverage for Drishtee to organize bulk-service buying with larger vendors, thus enabling to offer services at telecentres at an affordable price. Further it builds up better-control at the telecentre operators at their financial handling.