Thursday, 30 August 2007

Mission 6K - Sustainability mission of Drishtee

They regard themselves as a Profit making company with a Social mission. The mega milestones they reached just over a 7 year period, convince that they deliver the talk.Drishtee started with just 3 kiosks in 2001. By 2007 they serves over 1650 Kiosks, all are operating in rural pockets, as franchises. The most impressive is their ability to reach financial milestones well before their intended time lines.'Mission - 6K' was the first milestone. Drishtee recognizing the importance of their kiosks operators sustainability as the top priority, they set the target by 2006 to reach every Drishtee Kiosk to earn minimum of 6000Rs (Indian), per month. This figure was recognized as the minimum financial gain to meet the kiosk sustainability. They reached the milestone 1 year in advance.This success channelled into Company's overall economic performances. Drishtee expected to reach the break even point by 2006, which they reached one year ahead once again.One uniqueness in Drishtee approach is their dedication to produce telecentre centric services. The broad array includes eGovernance, Matrimonial services, online marketting of village products, banking, insurance packages, mobile topup, health services etc. etc.This success written in the broad, dedicated approach they make to develop such products. Following is the chain of steps they meticulously follow before introducing a product:
Need assessment > demand assessment (how many people are going to use) > mapping of current alternative systems or existing systems > pilot testing > search for partners to expand > role out.Drishtee provide a lot of hopes into the Service dry telecentre landscape..! .....

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